Frequently Asked Questions

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• AM/FM radio streaming audiences are as big as Pandora/Spotify combined; Given the collapse of Pandora and the growth of AM/FM radio streaming, AM/FM radio streams will surpass Pandora/Spotify in the coming year.

• The AM/FM radio streaming audience is more likely to be full time employed and have a $75K+ household income.

• The AM/FM radio streaming audience is far more likely to start a new business, make major purchases (new vehicle, new house, major appliance), make financial investments, or be in the market for insurance.

Consumers trust and believe magazines and magazine advertising more than other media, based on Simmons Multi-Media Engagement Study that shows magazines score higher on being trustworthy compared to TV or the internet. Other independent research confirms that consumers place significant trust in magazine advertising.